Bernhard HeckerinGeek CultureNavigating the transformation: Applying Product Management Principles to Modern HRWith over 30 years of experience in B2B tech product management, I’ve witnessed firsthand the transformative power of digitalization…·10 min read·May 23, 2023----
Bernhard HeckerThe Perfect Pencil: A SaaS Product Management MasterclassThe Perfect Pencil: a metaphor for SaaS product management. Discover how adaptability, pricing flexibility, and team diversity can create a·3 min read·Apr 29, 2023----
Bernhard HeckerNavigating the Intersection of Product Management and Public AffairsA Comprehensive Guide to Building Strategic Partnerships for Success·5 min read·Mar 21, 2023----
Bernhard HeckerWrite a 5000 Word article and don’t really write it…The following test is not written by me, but an AI called ChatGPT. If you ask ChatGPT: ‘what are you?’ you get an answer like this:·3 min read·Dec 10, 2022----
Bernhard HeckerinGeek CultureRename ‘Feature Request’ to ‘Feedback’If you consider feature requests as customer feedback, many things change for the better. Here’s why…·9 min read·Apr 23, 2021----
Bernhard HeckerWho should you report to in Product?Inspired by a vivid LinkedIn discussion, started by Andy Raskin, I’d like to share my thoughts on product management organizations I have…·9 min read·Jan 7, 2020--3--3
Bernhard HeckerBlockchain in productive use cases?Blockchain, the hype of hypes, the buzzword of the century and a controversial topic. While some say it’s the revolution that’s coming…5 min read·Apr 27, 2019----
Bernhard HeckerEmail must reinvent itselfThe modern office is mobile and located in the cloud. To ensure that business partners will still be able to communicate with each other…5 min read·Apr 14, 2016----
Bernhard HeckerEmail must become fun againCoping with a flood of emails doesn’t only cost you a lot of time but is also extremely bothersome. Time to do something about it?4 min read·Feb 3, 2016----